Head of Marketing Communication
Semua Outlet
Dibutuhkan SegeraFull-Time
Kualifikasi
- Bachelor's degree in Marketing, Business, Communication Science or a related field.
- Minimum years of marketing experience, including at least 3 years in a leadership role.
- Experience in FnB services or related industries is highly preferred.
- Proven experience in brand building, product marketing, and go-to-market strategy.
- Strong knowledge of digital marketing and integrated marketing communications (IMC).
- Strong analytical, strategic thinking, and commercial acumen.
- Excellent stakeholder management, communication, and presentation skills.
Deskripsi Pekerjaan
- Develop and execute the annual marketing strategy to drive category growth and strengthen Elsana's market position.
- Lead product marketing strategies, including new product launches, campaign planning, and consumer communication.
- Build and maintain a strong premium brand image through integrated marketing campaigns across digital, social media, and partnerships.
- Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and optimize marketing strategies.
- Manage the marketing budget and maximize ROI across all marketing investments.
- Monitor campaign performance using data and insights to continuously improve marketing effectiveness.
- Lead, coach, and develop a high-performing marketing team.